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Faculty & Staff

Dr. James Thomas

Department of Management and Marketing
Office Number: Merrill Building 217H
Office Phone: 256-782-5790
Email Address:
Twitter: @JamesThomasJSU
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Office Hours:

08:30 - 10:00 Monday & Wednesday
or by appointment 

Class Information:

MKT 395-1: Business to Business Marketing

MWF, 07:30 - 08:30 MB 218

Business to Business Library Guide (useful in conducting your Industry Analysis)

Class Files:

B2B Advertising (ppt)B2B Ethics, Crisis Mgmt & Legal Considerations (ppt)B2B Strategy (ppt)Business Marketing Channels (ppt)Business to Business Branding (pptx)Cyberlaw (ppt)Introduction to B2B Marketing (ppt)Managing Business Products (ppt)MKT 395 Spring 2014 Course Syllabus (doc)Physical Distribution (ppt)Pricing Considerations in B2B Markets (ppt)Purchasing (ppt)The Character of Business Marketing (ppt)The Industry Analysis (ppt)Trade Shows (ppt)Understanding Business Customers (ppt)

MKT 497-1: Marketing Research

MTWT 09:45 - 12:15 MB218

Class Files:

Basics of Data Analysis (ppt)Defining the Research Problem (ppt)Example Annotated Questionnaire (doc)Experimental Design (ppt)Human Side of Marketing Research (ppt)Introduction to Marketing Research (ppt)Measurement & Scaling (ppt)MKT 497 Spring 2014 Course Syllabus (doc)Observation Research (ppt)Peer Assessment Form (doc)Qualitative Research (ppt)Questionnaire Design (ppt)Research Design (ppt)Sampling Issues (ppt)Secondary Data (ppt)Survey Research (ppt)

MKT 513: Marketing Administration

Online Course

Class Files:

MKT 513 Spring 2014 Course Syllabus (doc)

Pertinant Information


Class Files:

Dr. Thomas' Privacy Policy (doc)
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