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Dr. W. Mark Hearn
Department of Management

Semester:  Spring 2019 (01/08-04/26)
  SOBI Complex, Building 1, RM 108, 115 College Street, Jacksonville, AL  36265
Phone:  (256) 782 5756
Email:  mhearn@jsu.edu
Office Hours:  11:00-12:00  TT
Class during Spring 2019: 
CBA 350 01 Business Communications 9:15 - 10:45 RM 219 SOBI Complex Syllabus

CBA 350 02 Business Communications 12:45 - 2:15 RM 124 SOBI Complex Syllabus
BA 501 01 and 02 WWW Syllabus

Email and Subject Lines

Email is an integral segment of business communications. The ease of this form of communication as well as its cost effectiveness makes it very appealing for a wide range of business situations. These same characteristics drive its exploitation for less productive activities such as SPAM and JUNK mail. JUNK and SPAM catching programs are almost a necessity for businesses.

One low tech method for fighting this issue is the usage of specialized subject lines. If an organization can use filters with certain key words, the information can be screened through the system to its proper destination. Email Subject Lines can also be used to sort communications into groups based upon content and/or organization.

Class communications fit the profile for subject line screening. When communicating with me concerning class specific matters, you should include descriptive information for the class in which you are enrolled. Use the following examples as a guide to the subject lines:

CBA 350 01 Spring 2012
BA 501 01 Fall 2012
MGT 305 01 Fall 2012

By using a course specific subject line, you greatly increase your chances that I will get the message, recognize the message as class related, and act accordingly.

Email Filters

General course communication subject lines don't necessarily need to be exact. The closer the better, but close will probably work. However, class assignments are in a separate category. Class assignments will be setup with specific email filters. These filters will be coded to "match exactly" for certain words. when the subject line matches exactly the requested information, the program will automatically moved the email to the appropriate subfolder. Your submission's subject will need to match the filter specifications exactly. If they do not , your assignment could end up in the wrong place (i.e. the trash). Here are some examples involving close but wrong:

Requested Subject line as specified in the assignment and coded into the email filter:

CBA 350 01 Spring 2012 PP1

Submissions that will not be properly sorted (and why):

CBA 350-01 Spring 2011 PP1 (- between 350 and 01)
CBA 350 01 Sp 2011 PP1 (Spring abbreviated)
CBA 350 01 Spring 2011 PP#1 (# symbol added after PP before 1)
CBA 350 01 Spring 2011 PP1 Joe Smoe (Name added)
CBA350 01 Spring 2011 PP1 (no space between CBA and 350)
Subject Line: CBA 350 01 Spring 2011 PP1 (Words added "Subject Line")
Fwd: CBA 350 01 Spring 2011 PP1 (Sent as a forward not a new email)
Re: CBA 350 01 Spring 2011 PP1 (Sent as a reply not a new email)

I hope you are beginning to understand that email filters don't interpret information. They are exacting in their assessments. This can be a burden. However, filters can solve most of the problems associated with information overload through email.

When possible you should copy and paste the subject line from the assignment if it was sent to you electronically. Assignments should be sent as new emails. Not as replies or forwards. Assignment should be sent using the JSU GEM system. Not through other email systems. They should be sent "through" JSU GEM. Not from inside "Blackboard". Communications that are sent from inside "Blackboard" get additional information added to the subject line that will fail to match the filter.

Good luck. Look forward to successfully receiving your emails.